Most publishers want to know one thing before they sign a contract. "What actually happens after we say yes?"
Fair question. And honestly, the answer tells you everything about whether an agency knows what it is doing or not. A vague answer with words like "strategy alignment" and "synergy frameworks" is a red flag. A concrete 90-day roadmap with real deliverables at each stage? That is what a serious gaming marketing agency in Thailand looks like.
Here is exactly what those first 90 days look like when you work with GACONX.
Why Does the First 30 Days Matter More Than the Launch Itself?
Because what you do before anything goes public determines whether the launch lands or disappears.
Think of it like a new restaurant opening in Siam Square. The ones that build a queue before the doors open do not do that by accident. They spend weeks on the groundwork. Same logic applies to a game launch in Thailand.
Days one through 30 at GACONX focus entirely on building the foundation:
• Audience Persona Profiling: We map player demographics using actual behavioral data from our campaign history, not generic market reports. Who plays similar titles, how they discover games, what platforms they spend time on, and what kind of content makes them actually click.
• Historical Data Benchmarking: We pull pattern data from 80 plus campaigns across publishers including Tencent Games, miHoYo, Garena, and SEGA. That history means we know what a realistic CPI target looks like for your genre before we spend a single baht.
• Localization Audit: Thai Gen-Z has its own slang, humor, and cultural references. Not just language. The gaming copy, in-app prompts, and social assets get reviewed for cultural fit before any creator sees them.
• Analytics Pipeline Setup: Cross-channel attribution gets connected early. We want clean data from day one, not three weeks of messy numbers we have to untangle later.
What Happens in Days 31 to 60 When a Game Marketing Creative Agency Takes Over Production?
This is when things start to feel real.
Month two is where the game marketing creative agency in Thailand work shifts from background setup to active production. The audience map from month one now drives every creative decision.
Creator Network Selection
Not every creator fits every game. A hardcore MOBA title needs different voices than a mobile casual RPG. We handpick from our directly managed creator network, which spans YouTube, TikTok, Facebook, and Instagram. These are not bookings from a broker list. These are ongoing relationships where we already know how each creator's audience behaves and what content they respond to.
Short-Form Asset Production
TikTok hooks require a different structure than a YouTube gaming segment. One needs impact within two seconds. The other can breathe for three minutes if the content earns it. We build separate asset versions for each platform, localized for Thai audiences, not adapted from global templates.
Organic PR and Community Seeding
Before any paid ads run, we start seeding. Thai gaming communities on Facebook, Discord, and Pantip boards get introduced to the title through earned content, not sponsored posts. This matters because community buzz before a launch directly affects download velocity on day one.
What Does Days 61 to 90 Look Like When Paid Media Finally Goes Live?
Fast. And intentional.
By the time paid campaigns launch, the groundwork is already done. The audience is mapped. The creative is tested. The communities are seeded. Paid media in the final 30 days is not a shot in the dark. It is a targeted push into an audience that has already heard of the title.
The focus areas:
• Paid Media Execution: Local ad creatives run across TikTok Ads, Facebook, and Google UAC. Every app gets different visuals tweaked for its own format and Thai gamer habits.
• CPI Optimization: We watch cost-per-install daily during that first week and tweak targeting based on real download numbers. Not weekly reviews. Daily.
• Audience Scale-Up: Creator content, community momentum, and paid reach all run simultaneously. The goal is app store chart placement through download volume, which then triggers organic visibility that extends reach beyond what the ad budget alone can produce.
gaming marketing agency in Thailand
How Do the Three Core Service Pillars Work Together Across 90 Days?
They do not run separately. That is the point.
Pillar | Role Across 90 Days |
Creator Management | Drives authentic content in days 31 to 90, seeding communities and amplifying paid campaigns |
Game Marketing Solutions | Owns media buying strategy, PR distribution, and campaign optimization throughout all three phases |
THE GENERATION Media | Provides organic Gen-Z cultural commentary that keeps the brand relevant beyond campaign windows |
When these three pillars operate together, the result is not just installs. It is community. And community is what keeps monetization alive past week one.
What Results Should You Realistically Expect After 90 Days?
Realistic, not inflated, is how we answer this.
Strong pre-registration numbers built through community seeding. App store chart placement driven by coordinated day-one download volume. Creator content that continues generating views and engagement after the campaign officially ends. And a data foundation, clean attribution, mapped audience segments, CPI benchmarks, that makes every future campaign cheaper and smarter than the first.
Across 80 plus campaigns for publishers including Tencent, miHoYo, Garena, SEGA, and Gravity Game Tech, this framework has delivered over 3.8 billion combined views. Not from a single viral hit. From a repeatable system applied consistently.
If your 2026 launch is on the roadmap, the 90-day clock starts earlier than most publishers think. Review case studies at gaconx.com or reach out at info@gaconx.com to talk through timelines.
