You can buy ads, but you can’t buy credibility
This is something our team at GACONX sees again and again in every campaign. The Thai gaming market has more than 32 million players, and they are smart enough to know what is an advertisement and what is genuine news. When media outlets or creators talk about your game on their own, it carries a completely different level of weight.
That is the core of Game PR Services.
What Are Game PR Services and Why Are They More Important Than You Think?
Simply put, it’s about getting the media to want to talk about your game without paying directly for advertising placement.
But it’s not as easy as it sounds. Thai gaming media do not publish every news release they receive. They carefully filter submissions because their audiences expect valuable content, not just another templated press release.
Games that receive organic media coverage gain two major benefits at the same time: credibility from players who see that the media chose to cover the game, and high-quality backlinks that help Google rank download pages higher, often reaching the first page without additional search advertising.
These two advantages continue to accumulate long after the advertising budget has been spent.
Why Do Thai Gaming Media Cover Some Games but Not Others?
The short answer is: the story, not the budget.
Gaming journalists and content creators in Thailand want content that genuinely interests their audiences. A strong game press release needs an interesting angle, whether it’s a remarkable development story, a feature never seen in other games, or a localization effort carefully adapted to Thai culture.
Thailand’s gaming media landscape includes many platforms, from IT news websites and Facebook Gaming pages with hundreds of thousands of followers to YouTube channels focused on game reviews. Each outlet looks for a different story angle, which is why sending the same press release everywhere rarely works.
At GACONX, we tailor every pitch to each media outlet instead of repeatedly sending the same template.
3 Strategies for Game Press Releases That Actually Work in Thailand
1. Prepare a Press Kit That Is Ready to Use Immediately
Journalists work under extremely tight deadlines. If they need to wait for additional information, the opportunity is often already gone.
A strong press kit should include:
• A high-resolution trailer video available for immediate download without approval delays
• Screenshots and concept art without watermarks in multiple sizes for different platforms
• A concise game overview document that can be understood within two minutes, including pre-registration or download links
These simple details are exactly where many games fail, then wonder why the media never covers them.
2. Offer Exclusive Early Access
Nothing attracts media outlets and creators more effectively than giving them the opportunity to be first.
Providing leading media outlets with access to Alpha or Beta versions before launch does more than generate in-depth reviews. It also builds long-term relationships between the game and those journalists, which is far more valuable than purchasing temporary advertising space.
3. Connect PR Efforts Directly with Creator Networks
This is where GACONX stands apart from traditional agencies.
Instead of only sending press releases to media outlets, we integrate PR campaigns with creator networks that we manage directly. Sending press boxes to creators such as Jetoza CH or MheeGamer and having them react live on YouTube or TikTok creates immediate buzz among hundreds of thousands of viewers while still feeling natural rather than promotional.
Paid Ads vs. Proactive PR: What Is the Practical Difference?
type | Main advantages | Things you should know |
Paid Ads | Precisely control timing and target audience. | As soon as you stop paying, the reach disappears immediately. |
PR / Earned Media | Highly reliable, long-term accumulation, has SEO value. | Building relationships with the media takes time. |
PR integrates with Creator Network. | Achieve both credibility and reach simultaneously. | You need a network of creators that you manage directly. |
The best answer isn't to choose one over the other, but to know what results each approach produces and use them at the right time.
How Does GACONX Manage Game PR Services in the Thai Market?
We have worked with gaming media and creators in Thailand for more than 15 years. Those media relationships are already established, so there is no need to build them from scratch for every campaign.
Our previous work includes campaigns for Tencent Games, miHoYo, SEGA, Garena, and Gravity Game Tech, as well as titles such as Zenless Zone Zero, THE FINALS, Blue Archive, and Mobile Legends: Bang Bang. All of these campaigns combined PR strategies with creator networks that have generated more than 3.8 billion total views.
If you are planning to launch a game in 2026, starting your PR efforts today will make a far greater difference than rushing everything during the final week before launch.
View more projects and case studies at gaconx.com or contact us directly at info@gaconx.com
Frequently Asked Questions
How are Game PR Services different from paid advertising?
PR builds long-term credibility because media outlets choose to talk about your game independently, while advertisements stop generating results as soon as the budget runs out.
What should a good game press release include?
It should contain a story angle that is genuinely interesting to readers, not just promotional information, along with a complete press kit that is ready for immediate use.
Why does Exclusive Access help increase media coverage?
Because media outlets and creators want to present content their audiences have not seen before. Being the first to know is one of the strongest motivations for creating coverage.
How does combining PR with creators differ from traditional PR?
It delivers both media credibility and creator-driven reach at the same time, rather than providing only one of those benefits.
When should game PR begin before launch?
Ideally, at least 2 to 3 months before launch to allow enough time to build momentum and give media outlets sufficient time to prepare reviews.
How can GACONX support game PR in the Thai market?
We manage media relationships, directly operated creator networks, and full-service PR strategies that integrate seamlessly with broader digital marketing campaigns.
